People
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Principal Investigators
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Juliana Schroeder
Juliana Schroeder is an Associate Professor in the Management of Organizations and Psychology at the Haas School of Business. She co-directs the SOMO lab with Clayton.
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Clayton Critcher
Clayton Critcher is an Associate Professor in Marketing (Consumer Behavior) and Psychology at the Haas School of Business. He co-directs the SOMO lab with Juliana.
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Ph.D. Students
(by year entered and alphabetical order)
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William Ryan
William Ryan is a Ph.D. student in the Marketing group at the Haas School of Business (entered: 2019). His study focuses on consumer behavior, especially judgment and decision-making.
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Kristine Cho
Kristine Cho is a Ph.D. student in the Marketing group at the Haas School of Business (entered: 2021). She is interested in judgment and decision-making, preference reversals, and computational psychology.
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Amanda Geiser
Amanda Geiser is a Ph.D. student in the Marketing group at the Haas School of Business (entered: 2021). She studies judgment and decision making and consumer behavior, with a particular interest in prosocial behavior.
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Sophia Li
Sophia Li is a Ph.D. student in the Management of Organizations group at the Haas School of Business (entered: 2021). She is interested in studying virtual communication, person perception, and team dynamics and applying computational methods to these subjects.
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Analexis Glaude
Analexis Glaude is a Ph.D. student in the Management of Organizations group at the Haas School of Business (entered: 2022). She is interested in perceptions of creativity and innovation, diversity in the workplace, and group/team dynamics.
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Skyler Chen
Skyler Chen is a Ph.D. student in the Marketing group at the Haas School of Business (entered: 2023). She is interested in judgment and decision making, sensory marketing, and computational methodologies.
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Simen Bø
Simen Bø is a Ph.D. student at the Department of Strategy and Management, Norwegian School of Economics (entered: 2021). He is currently a Visiting Scholar in the Management of Organizations group at the Haas School of Business. He studies judgment and decision making, with a particular interest in how people think about the future and how this intersects with their moral preferences and judgments.
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Postdoctoral Fellows
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Yunhao Zhang
Yunhao (Jerry) Zhang is a postdoctoral fellow at the Haas School of Business (entered: 2023). He obtained his Ph.D. from MIT Sloan School of Management. He studies judgment and decision making, with interests in Collective Intelligence (Wisdom of Crowds), consumer perception of new technology, motivated reasoning, and advice-taking.
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Lab Manager
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Sydney Tran
Sydney Tran has been the SOMO Lab Manager since June 2023. Her research interests lie in the intersection between education and social psychology, such as the socialization processes happening in the classroom between teacher and student and between peers. She is a fourth-year undergraduate student in psychology at UC Berkeley.
Current Research Assistants
(as of Spring 2024, alphabetical order by first name)
Akshita Madireddy
Alex Frend
Andrew Chen
Danae Gequillana MacLeod
Isabella Scalise-Royston
Joanna Li
Julia Oberschulte
Katherine Kudriavtsev
Katie Suwalkowski
Kimberly Dawud
Kirthana Nore
Nova Tseng
Poupee Laosirihongthong
Rachel Tran
Rushaad Mistry
Ryan Chan
Samer Bahu
Sarah Siemsgluess
Xi Yu
Lab Alumni
(as of Spring 2024 alphabetical order by first name)
Aaron Su (undergraduate thesis advisee, current Ph.D. student at Yonsei University)
Aastha Mittal (prior lab manager, current Ph.D. student at Columbia Business School)
Adeline Zhou
Adrian Ke
Aida Raza
Alice Moon (Ph.D., now Assistant Professor University of Pennsylvania)
Alex Gao
Alexa Kideys
Amanda McRae
Andrew Choi (Ph.D.)
Andrew Zheng
Andy Liu
Anna Hawkins
Anna Payton
Annie Gallo
Annie (Yonhee) Roh
Aris Richardson
Arjun Sheoran
Arnav Jain
Arpine Manukyan
Ashley Chen
Ashley Lee (current PsyD at the University of Denver)
Ashlyn Wright
Audrey Lee
Ben Thach (SPUR mentee)
Bethel Hagos
Brianna Bottle (prior lab manager)
Brittany Usinger
Carmen Zheng (undergraduate thesis advisee, current Ph.D. student at Columbia University)
Cady He
Chan Jean Lee (Ph.D., now Associate Professor at KAIST College of Business)
Chelsia Low
Chenyu Wang
Chloe Autio (prior lab manager)
Claire Medina
Cynthia Luan
Daniel Rozenblit
Daron Sharps (Ph.D., now Insight Data Science Fellow)
Derek Brown (Ph.D., now professor at Columbia University)
Derek Schatz (Ph.D., now Senior Analyst at Accenture)
Diya Chakraborti
Dorothy Pham
Earl Mehraban
Ecem Kunter (SPUR mentee: testimonial)
Edward Kang
Elena Wong
Emily Chen
Fausto Gonzalez (Ph.D., now Assistant Professor at Washington University in St. Louis)
Fiona Nguyen
Gabby Nguyen
Gabriella Haghighi
Gloria Cheng (undergraduate thesis advisee, current Ph.D. student at UCLA)
Hannah Berkman
Hannah Elzer
Hannah Perfecto (Ph.D., now Assistant Professor at Washington University in St. Louis)
Isagani Lagundino
Jake Weppner
Janani Natarajan
Janet Huang
Jasmine Lai
Jennifer (Paul) Abel (prior lab manager, current Ph.D. student at Harvard Business School)
Jiacheng (John) Wu
Jocelyn Cheng
Jordan Varney (undergraduate thesis advisee, current Ph.D. student at UC Davis)
Joseph Phan
Judy Wang
Julia Flynn
Justine Yuan
Kaan Solakoglu
Kaavya Singhal
Karl Overdick
Kate Allison
Kathleen Ge
Kwan Limbhasut (prior lab manager, now graduate student at Harvard University)
Lidia Lopez-Flores
Lila Stoddard
Lila Wright
Maya Bloemhard
Melissa Stevens
Michael O'Donnell (Ph.D., now Assistant Professor at Georgetown University)
Michael Rosenblum (Ph.D., now post-doctoral scholar at NYU)
Mikayla Simpson
Mike Lin (current Ph.D. student at the University of Minnesota)
Minah Jung (Ph.D., now Associate Professor at NYU)
Minji (Grace) Kim
Monica Zhang
Myer Galis
Moulay Draidia
Nadia Baloch
Naz Dundar
Neha Nair
Nicole Coates
Nikhil Krishnan
Parth Patel
Preston Tso
Priyam Mohanty
Qin Bian
Rachel Habbert (Ph.D., now Senior People Scientist at Cultivate)
Ranjana Dobal
Raphael Pelayo
Raya Lee
Rayna Saron
Richard Couch
Rohan Narain
Rosemary Ye
Saba Moussavian
Sanjana Surkund (undergraduate thesis advisee)
Sara Park
Scott Roeder (Ph.D., now Assistant Professor at USC)
Sean Sinisgalli
Shefali Dutt
Shuang Wu (current Ph.D. student at UCSD)
Siddharth Moghe
Simrath Matharu
Sneha Ramesh
Sonya Mishra ( Ph.D., now professor at Dartmouth College)
Stephanie Millot (current Ph.D student at Temple University)
Stephen Baum (Ph.D., now postdoctoral scholar at Washington University)
Swati Ramnath
Sydney Mayes
Sylvia Chin (Ph.D.)
Tina Badakhshan
Tingyue Cui
Tory Benson
Trisha Agrawal
Victoria Lu
Victoria Do
Weishan Zhang (current Ph.D. student at UCLA Anderson)
Yajun Cao (current Ph.D. student at Harvard Business School)
Yaniv Cohen
Yanyi Leng
Yin Li (incoming Ph.D. student at Yale School of Management)
Yulie Park
Yuanqi Gu
Zoe Ferguson (undergraduate thesis committee, current Ph.D. student at University of Washington)