Consumer/Economic Judgment and Decision-Making

This research examines the everyday judgment and decision-making processes that explain how consumers evaluate and make decisions about consumer products, how they make forecasts about pricing changes and other consumers’ preferences, and how they navigate risk.

SELECTED PUBLICATIONS

Attractors: Incidental Values That Influence Forecasts of Change
Critcher, C. R., & Rosenzweig, E. L. (in press). Attractors: Incidental values that influence forecasts of change. Journal of Experimental Psychology: General.

The Commonness Fallacy: Commonly Chosen Options Have Less Choice Appeal than People Think
Reit, E., & Critcher, C. R. (2020). The commonness fallacy: Commonly chosen options have less choice appeal than people think. Journal of Personality and Social Psychology, 118, 1-21.

Volume Estimation as Simulated Judgment
Perfecto, H., Donnelly, K., & Critcher, C. R. (2019). Volume estimation as simulated judgment. Psychological Science, 30, 80-91.

The Performance Heuristic: A Misguided Reliance on Past Success When Predicting Prospects for Improvement
Critcher, C. R., & Rosenzweig, E. L. (2014). The performance heuristic: A misguided reliance on past success when predicting prospects for improvement. Journal of Experimental Psychology: General, 143, 480-485.

Decomposing Forecasting: The Salience-Assessment-Weighting (SAW) Model
Rosenzweig, E., & Critcher, C. R. (2014). Decomposing Forecasting: The Salience-Assessment-Weighting (SAW) Model. Current Directions in Psychological Science, 23(5), 368–373.

No Good Deed Goes Unquestioned: Cynical Reconstruals Maintain Belief in The Power of Self-Interest
Critcher, C. R., & Dunning, D. (2011). No good deed goes unquestioned: Cynical reconstruals maintain belief in the power of self-interest. Journal of Experimental Social Psychology, 47, 1207-1213.

Inferring Attitudes from Mindwandering
Critcher, C. R., & Gilovich, T. (2010).  Inferring attitudes from mindwandering. Personality and Social Psychology Bulletin, 36, 1255-1266.

Incidental Environmental Anchors
Critcher, C. R., & Gilovich, T. (2008). Incidental environmental anchors. Journal of Behavioral Decision Making, 21, 241-251. 

Gain-loss Framing
Critcher, C. R. (2007). Gain-loss framing. In R. F. Baumeister & K. D. Vohs (Eds.), Encyclopedia of Social Psychology (pp. 371-372). Thousand Oaks, CA: Sage publications.